sherry x. chou


︎︎︎publications                                                           about me ︎  ︎︎︎branding                                                                     ︎ resume
︎︎︎posters                                                                       linkedin ︎ 
︎︎︎web                                                                              
︎︎︎3d 

sherry x. chou

i like setting things in lowercase


︎︎︎ publications
︎︎︎ branding
︎︎︎ posters
︎︎︎ web
︎︎︎ 3d

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about me
photography

︎ email
︎ linkedin
︎ resume

lemon leather

exhibited in the biomaterials in architecture and design symposium at cca: april 4, 2024

was selected to be one of cca’s representatives in the 2024 biodesign challenge
a biomaterial i created out of lemon waste and paper pulp. the main objective for the project was the creation and implementation of a self-made biomaterial in a way that would help create a closed loop waste stream in an industry. i decided to also undergo a personal branding project on the side to give my biomaterial more substance as a design object.


biodesign
product design
branding
identity system
publication
package design










material application

a fully biodegradable apron optimized for fruit picking made out of lemon leather, cotton, and wood














packaging










publication

text was printed using risograph. images were printed using inkjet. a secondary copy was made completely printed using laser.









branding system











the typeface used for the logo is proxima nova, a sans serif that “is a hybrid that combines modern proportions with a geometric appearance.” i wanted to really emphasis the hybridness of this material (the fact that it’s a combination of three ingredients) so i chose a typeface with a similar background story. the “o” has been modified to fit the branding imagery.

the main branding color is a reflection of the lemon’s iconic yellow, set in two varieties of deeper shades for legibility.





business card









merchandise

all tote bags will be made of 100% cotton and all shopping bags will be made of 100% paper so everything related to the brand will be completely biodegradable.




on display